Brand Entertainment Boom
Edinburgh TV Festival 2022
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55m
More brands than ever want to invest their media budgets into premium TV productions. Why is this happening and how should producers engage with brands? Hear from the brands themselves on this growing industry and more specifically about their content adventures into TV: M&S Food on cracking ITV with Cooking With The Stars; why My Greatest Shot worked between Adobe and Sky Arts; and how Foot Asylum avoided TV commissioners entirely.
Up Next in Edinburgh TV Festival 2022
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When Dolly Met Rose
In a frank and funny peer-to-peer conversation, Rose and Dolly will discuss the creative process of bringing a self-authored, autobiographical piece to the small screen, sharing experiences of life as a writer/creator as well as the pitfalls of having the ‘ins and outs’ of their real and imagined...
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The MacTaggart Lecture: Emily Maitlis
Since 1976 the James MacTaggart Memorial Lecture has been the centrepiece of the Edinburgh TV Festival. It provokes and inspires debate, conversation, and change. Joining a long list of thinkers and luminaries, award-winning journalist and broadcaster Emily Maitlis will deliver the 47th lecture, ...
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Edinburgh Does...The Repair Shop
