Digital Media Killed the TV Guide
Edinburgh TV Festival 2022
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59m
The appetite for TV is stronger than ever across all ages and devices. But how and where do younger audiences discover and recommend the shows that capture their imagination? From Heartstopper to Euphoria, how do some shows spark a global discussion and devoted fanbase? And how do viewers navigate a multitude of platforms to discover what they love? As streamers and broadcasters inhabit an increasingly crowded marketplace – and the metaverse beckons - who do younger viewers trust to decide what they will watch next?
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