Unbranded Content: More Story, Less Brand
Edinburgh TV Festival 2023 • 55m
The Unbranded Content Model provides a new path for the creation and funding of content… and one optimised for the linear TV environment. Join Ancestry Studios, Appeal, Voltage, BBC Studios and ITV for a look at the unique development path of the hit series ‘DNA Journey’, and how a belief in the power of storytelling delivers enviable results for brand and network alike - without any creative compromise.
Session Partner: Ancestry
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