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The Rise of the Telly-Verse: Where TV Meets Gaming

Edinburgh TV Festival 2024 • 45m

Welcome to the Telly-Verse Revolution! This session investigates the metaverse's role in reshaping television and IP, with platforms like Roblox and Fortnite introducing new generations to beloved franchises. Discover how broadcasters, brands and creators are adapting as young audiences demand interactive experiences, leading to virtual worlds from the likes of BBC, Netflix, and Nickelodeon.

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