The UK has an abundance of world class IP and in a world where commissions and money are tight, it’s often left sitting on the shelf gathering dust. But is there a way we can turn this old IP into a digital powerhouse? That’s exactly what this panel aims to answer. Hosted by Danny Lorimer (Executive Producer of the Sidemen’s reality show Inside), three digital experts have been given old-school TV IPs and tasked with turning them into brand new digital hits. They’ll outline strategies that everyone can use to make these old shows into money makers, as well as going through some digital production and activation hints and tips.