Saturday night entertainment is a cultural institution, creating global hit formats and front-page headlines. Once a shared viewing experience attracting over 10 million viewers, what’s regarded as a hit has changed in a world where ratings are falling and viewers spend their time across more platforms than ever before. How do we ensure Saturday night remains a destination? Are we taking enough risks to attract younger audiences and do we need radical thinking to ensure viewers still gather for ‘must watch now’ Saturday night event television?