Polly Hill, Katie Rawcliffe, and Sue Murphy will spell out ITV’s strategy and needs for their respective areas: drama, entertainment, and factual entertainment. The powerhouse trio will share highlights of the year thus far and discuss what producers can learn from these, as well as talking about the wider trends and movement in the areas for which they are responsible. With a family of linear channels and streaming and on-demand services, Hill, Rawcliffe, and Murphy will also tell the creative community what they need as they plan ahead.