As mainstream producers are increasingly making the shift into creating quality television for children and young people, we ask how are these audiences evolving and what funding is available to make these ideas a reality. The BFI’s Head of Young Audiences Content Fund Jackie Edwards, with stellar producers Ash Atalla (Rough-Cut), Phillippa Giles (Bandit) and Malcom Gerrie (Whizz Kid Entertainment), discuss their shift in focus to young audiences and how quality content and creating shows that keep viewers engaged remains their key priorities. Chaired by Martin Dougan (Newsround)