What does it take to produce content that engages millions of Snapchatters? With the recent announcement of its growing slate of UK Snap Originals with Anthony Joshua, Tom Daley and Aitch, Snapchat is rapidly producing content that represents its diverse community and their unique stories. Amanda Krentzman and Lucy Luke will be discussing their content strategy for their fast-growing global platform, how they commission content on Snapchat Discover and their vision and plans for the forthcoming months.