How Covid Opened Up the Ad-Funded Market
Edinburgh TV Festival 2021
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43m
Covid sucks, there is no two ways about it. It has been a terrible year with way too many people lost to this terrible pandemic but it’s also re-shaped our industry. This session will focus on the growth of the ad or brand funded programme market and how it’s playing a bigger and bigger role in filling gaps in those ever stretched commissioner slate budgets.
Join our panel as we discuss the do’s and don’t of making brand funded content, including the key differences between what the advertisers want and what the channels need.
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